On November 20, 2025, a Rocket Lab Electron rocket launched from Launch Complex 1 in New Zealand, carrying a confidential payload into space. The mission, dubbed "Follow My Speed" by Rocket Lab, has now been revealed to be a Gen-3 satellite owned by BlackSky, a leading provider of geospatial intelligence and satellite imaging services.
The Electron rocket successfully deployed the Gen-3 satellite into a 468 x 477 km orbit at a 42 degree inclination, marking another achievement for Rocket Lab's reliable launch vehicle. The Gen-3 satellite is designed to provide very high-resolution images, and BlackSky has already demonstrated its capabilities by delivering the first images from the satellite less than 24 hours after launch.
The technical details of the mission are a testament to the advancements in small satellite technology and launch services. The Electron rocket, with its proven track record of successful launches, has become a popular choice for companies like BlackSky that require reliable and efficient access to space. The Gen-3 satellite, with its high-resolution imaging capabilities, is set to play a significant role in providing critical geospatial intelligence to customers around the world.
The context behind this launch is also noteworthy, as it highlights the growing demand for commercial satellite imaging services. BlackSky's Gen-3 satellite is part of a larger constellation of satellites designed to provide high-cadence tactical ISR (Intelligence, Surveillance, and Reconnaissance) services to customers. The company has already announced a major contract worth over $30 million to integrate its Gen-3 services into a strategic international defense customer's secure environment, demonstrating the significant interest in its capabilities.
The significance of this launch extends beyond the success of the mission itself, as it underscores the importance of commercial satellite imaging services in the broader aerospace industry. With the increasing demand for geospatial intelligence and the growing number of companies providing these services, the industry is likely to see continued innovation and investment in the coming years. The partnership between BlackSky and Rocket Lab also highlights the collaborative nature of the industry, where companies are working together to achieve common goals and push the boundaries of what is possible in space exploration and development.